Tag: Hope Supply

Stream Energy : A Textbook example of how Corporate Charity is done

It wasn’t too long ago that the Texas coast was pummeled with heavy rains and destructive winds cause by one of the largest storms in recorded history, Hurricane Harvey. While many individuals and business owners were forced to evacuate and see their livelihoods be destroyed from a distance, one company, in particular, was getting ready to bring aid to anyone that needed it. Stream Energy is a service provider of fixed rate energy plans, through their charitable foundation “Stream Cares”, the company was able to allocate funds and volunteers to aid in the recovery efforts as well as to provide assistance to other organizations such as the Red Cross of America and Habitat for Humanity.

Stream Energy’s company culture has always focused on their philanthropic efforts and because of this, Stream Energy is one of the most respected and revered companies within their community. The company received extra attention during this hurricane in particular as they were seen by the media and other companies as the prime textbook example of how a company can leverage charity and philanthropy to boost their brand name value while still helping out the community. The Stream Cares Foundation is a relatively new concept for a large corporation, in fact, Stream Energy has made this foundation a separate branch solely focused on finding projects to be involved with. Creating this foundation has also come with its benefits, these include ensuring customer loyalty and essentially creating a buffer zone when things don’t go exactly the way the company wants it to go.

Much of their success with their philanthropy projects is due largely in part because of their associates and the Stream Energy business model. Through direct selling, Stream associates are able to create bonds and with the support of the company are also put in a better position to choose a charitable organization to volunteer their time to. One passion projects popular with Dallas-based Stream associates comes in the form of helping the homeless children of the city. These associates create events for the children, collect food, clothing and any other essentials needed for their lives.

 

https://www.dmagazine.com/publications/d-ceo/2010/october/meet-ceo-rob-snyder-of-stream-energy/