Digital marketing has transformed so many industries in the world today. It has been widespread and common that almost all the brands today are focusing on them, especially on social media. Businesses rely on them so that they can generate traffic to their website, increasing sales slightly. Retail websites for example, earn from having them pages visited by customers who would make a purchase. Digital marketing has become an unstoppable trend, and experts say that this would continue for years to come. One of the businesses which relies on digital marketing is Fabletics, an online retail company which sells athletic clothes for women. Fabletics was founded in 2013, and one of its co-founders is Katie Hudson, a famous American actress and model. She founded the company with several others, but she also serves as the model and the face of the business.
Fabletics aims to provide stylish and affordable clothing to women who are into sports. According to the founders of the company, they noticed that giant sports clothing lines does not put emphasis on women, and there are only a few number of companies which offer athletic clothes which are comfortable, stylish and affordable at the same time. The founders of Fabletics thought that creating a company which would combine all three – comfortability, style, and affordability – would make an unbeatable company that will thrive.
The founders of Fabletics were right – as the company managed to become a multimillion dollar business in just a short amount of time. Because of the products that the company introduced to the market, so many people became interested and they began visiting the website to make transactions. One of the most helpful methods that Fabletics managed to develop for their advantage is the word of mouth marketing. In the beginning, there were only a limited number of people who knows about their website. Because of the quality of products that they are selling, and the easy to use interface of their website, satisfied customers who made a purchase told their friends and families about their experience. This sharing of experience would result to additional curious customers who would visit the website too. Repeating this process, Fabletics managed to create new customers just from the suggestion of their old, loyal customers. Fabletics had an idea that if they would allow their website to be transformed into an online forum, then more people would be interested in their products and it would result to more income.
Fabletics soon allowed the review feature to be added to their website, and this became a tool for their customers to voice out their opinion about the products that are being sold by Fabletics. Aside from the review feature that they have on their website, Fabletics is also being reviewed on third party pages, and they are receiving positive reviews as well. The reputation that the company managed to build online resulted to the multiplication of their customers, increasing their profit and sales significantly. Fabletics would never attain such quick growth if not for the help of the reviewers who put their brand name on positive light.