Luiz Carlos Trabuco is a revered leader and one of the best banking professionals in Brazil. He recently reached the crest of his career when he was appointed to replace Mr. Lazaro Brandao as the chairman of Bradesco bank, the second largest private bank in Brazil and the 24th largest bank in the planet.
While serving as the president of Bradesco from 2009, Luiz Carlos Trabuco initiated many changes in the bank that helped to put Bradesco in its current state. Most his changes at Bradesco were aimed at improving customer experience in the bank as well as improve the performance of the bank. For many years, Bradesco bank had dominated the Brazilian banking industry until it was recently overtaken by their competitors, Banco Itau.
Where did he start?
Luiz Carlos Trabuco has a wealth of experience in the banking sector that spans over five decades. He started out as an intern at Bradesco bank in 1969 where he was offered a non-paid internship by the bank. During this time, there were few banks in Brazil and customer service was at its lowest. So, when Luiz joined the bank, he changed the situation by proposing several recommendations that were taken up by management. Mr. Lazaro Brandao who was the president of the bank at that time noticed the innate leadership qualities in Luiz and appointed him to head the marketing department.
Together with his team in the marketing department, Luiz initiated a number of measures to attract customers who had begun joining other banks. He is renowned for improving customer service at the bank and popularizing market segmentation marketing model in Brazil. As a result, the number of account holders grew over the years making Bradesco bank the largest in Brazil.
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Introducing new management style
Despite having been trained in a totally different field, Luiz Carlos Trabuco went on to become one of the best bankers in Brazil. He introduced a new management style in Bradesco that focused on service delivery rather increasing sales quickly. Luiz also made considerable changes in the bank that would take a lot of time to materialize. However, the results attained were permanent. When he was appointed the president of Bradesco bank in 2009, Luiz Carlos Trabuco focused on finding the best workforce to fill in top posts in the bank.
What’s next for Luiz Carlos Trabuco?
Luiz was recently appointed to replace Lazaro Brandao as the chairman of Bradesco bank. His main roles now include overseeing the operations at the bank and guiding the executive where necessary. In March this year, the board settled on Octavio de Lazari to succeed Luiz Carlos Trabuco as the president of Bradesco bank.
Find more about Luiz Carlos Trabuco: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml