Category: Banking Industry

Attributes That Enabled Luiz Carlos Trabuco To Succeed In The Tough Banking Sector

Luiz Carlos Trabuco is a revered leader and one of the best banking professionals in Brazil. He recently reached the crest of his career when he was appointed to replace Mr. Lazaro Brandao as the chairman of Bradesco bank, the second largest private bank in Brazil and the 24th largest bank in the planet.

While serving as the president of Bradesco from 2009, Luiz Carlos Trabuco initiated many changes in the bank that helped to put Bradesco in its current state. Most his changes at Bradesco were aimed at improving customer experience in the bank as well as improve the performance of the bank. For many years, Bradesco bank had dominated the Brazilian banking industry until it was recently overtaken by their competitors, Banco Itau.

Where did he start?
Luiz Carlos Trabuco has a wealth of experience in the banking sector that spans over five decades. He started out as an intern at Bradesco bank in 1969 where he was offered a non-paid internship by the bank. During this time, there were few banks in Brazil and customer service was at its lowest. So, when Luiz joined the bank, he changed the situation by proposing several recommendations that were taken up by management. Mr. Lazaro Brandao who was the president of the bank at that time noticed the innate leadership qualities in Luiz and appointed him to head the marketing department.

Together with his team in the marketing department, Luiz initiated a number of measures to attract customers who had begun joining other banks. He is renowned for improving customer service at the bank and popularizing market segmentation marketing model in Brazil. As a result, the number of account holders grew over the years making Bradesco bank the largest in Brazil.

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Introducing new management style
Despite having been trained in a totally different field, Luiz Carlos Trabuco went on to become one of the best bankers in Brazil. He introduced a new management style in Bradesco that focused on service delivery rather increasing sales quickly. Luiz also made considerable changes in the bank that would take a lot of time to materialize. However, the results attained were permanent. When he was appointed the president of Bradesco bank in 2009, Luiz Carlos Trabuco focused on finding the best workforce to fill in top posts in the bank.

What’s next for Luiz Carlos Trabuco?
Luiz was recently appointed to replace Lazaro Brandao as the chairman of Bradesco bank. His main roles now include overseeing the operations at the bank and guiding the executive where necessary. In March this year, the board settled on Octavio de Lazari to succeed Luiz Carlos Trabuco as the president of Bradesco bank.

Find more about Luiz Carlos Trabuco: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml

Focus On Bradesco’s Fresh Bet Luiz Carlos Trabuco Cappi

When it comes to choosing the president at Bradesco, one of the biggest banks in Brazil, the whole process can be equated to a resistance test. Up until now, the names fronted have never been the same as those that played an active role in the row. A case in point is Marcio Cypriano, the current president of Bradesco, who at the time of his appointment, nothing major was discussed about him. He succeeded Lazaro Brandao in 1999, who moved on to become the commander of the bank’s board of directors. Brandao had earlier on been considered an underdog when the dispute of replacing the then president Amador Aguiar arose. Recently, the board of directors did not change the script and went ahead to appoint the executive VP, Luiz Carlos Trabuco Cappi, as the president to lead Bradesco as from March.

Why Luiz Carlos Trabuco Cappi?

Luiz Carlos Trabuco Cappi was chosen due to a number of reasons. First of all he was the chairman of Bradesco’s insurer, which is the largest in Brazil from the year 2003. Secondly, his name featured a lot whenever Bradesco and most financial market executives held discussions about the possible successor to the president. Thirdly, Trabuco had worked for Bradesco for almost 40 years. He started off as a clerk and has known the bank inside out, a privilege only a few people enjoy. This fitted well with the profile that is well valued by Bradesco of renewal and continuity from Amador Aguiar’s era.

Trabuco had also been tipped earlier about the possibility of being appointed as the president when Cypriano was appointed. He was being prepared mentally for what lay ahead of him. He was only 47 years old, an age considered as too young in as far as Bradesco’s command is concerned. Another possible candidate in the race to become president was Jose Luiz Acar Pedro, the commander of Bradesco’s investment bank. He joined the group’s ranks in 1997 after the acquisition of National Credit Bank. Roger Agnelli, the Vale president was another cited name. However, Agnelli was only 49 at the time, an age that is considered as “too young” to lead the group. According to Antonio Jacinto Matias, the VP of the largest bank in Brazil, Itau Unibanco, Trabuco was chosen due to the fact that he had grown with the bank. This gave him an edge and experience to stand up to the challenge of heading a financial giant like Bradesco.

Reasons For Leadership Change

Bradesco is seeking to change its command due to the age of its outgoing president Cypriano who is 65 and as such cannot exercise executive roles. Bradesco was also dethroned by Itau Unibanco as the largest private bank in Brazil. The bank values been at the helm of the market so much as it is a mark of honor. It believes that a new force at its command will help it regain its honor back. Trabuco is expected to inherit the hot seat at Bradesco at the height of a number of challenges to the sector. The country is experiencing a hostile economic environment and the financial sector facing numerous challenges overseas.

About Luiz Carlos Trabuco Cappi

Luiz Carlos Trabuco Cappi is not a typical banker as he did not graduate in accounting, economics, engineering or administration. He holds a degree in philosophy from the University of Sao Paulo and a postgraduate in sociopsychology at Sao Paulo’s School of Sociology and Politics. He joined Bradesco as a clerk in 1969. He moved to the headquarters in Sao Paulo and flourished well. He became the marketing director (1984), president and executive director of the group’s pension company (1992-1998). In 1999 he was the executive VP before becoming the president of Bradesco’s insurance company in 2003.

Find more about Luiz Carlos Trabuco Cappi: http://www.istoedinheiro.com.br/noticias/negocios/20151218/luiz-carlos-trabuco-cappi-empreendedor-ano-nas-financas-2015/327856