Adam Goldenberg Makes A Name Change To JustFab

Adam Goldenberg is a marketing branding guru who co-founded a trendy fashion retail company along with Don Ressler. That company, originally known as JustFab is changing its name to TechStyle. Goldenberg explained that the name was changing, not only because most of the purchases came from the internet, but because the company was making plans to upgrade its systems to a more data-oriented interface and was looking to merge silicon valley into the world of fashion shopping on Angel.co. The company primarily operates on an e-commerce platform, but they’ve started opening stores in some states, and have plans to open in many more locations in the next year.

Adam Goldenberg has been in the marketing and branding profession really since he was 15 years old. He founded the website Gamer’s Alliance and later sold that to Intermix Media. Intermix Media was a premier digital media company back in the late 1990s and early 2000s, and even became the parent company to MySpace. Goldenberg became that company’s Chief Operating Officer at only age 20, the youngest executive to date to serve on a publicly-traded company on Twitter. He became friends with another executive, Don Ressler who had founded FitnessHeaven.com and had become a major marketing strategist.

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Goldenberg and Ressler helped launch an e-commerce subsidiary at Intermix Media, the division that became a biggest source of revenue for the company. But in 2005, News Corp decided to buy out the company and do away with the e-commerce subsidiary. This, along with other changes at the company upset Goldenberg and Ressler, so they decided to leave Intermix Media and start their own e-commerce and branding company. That company became Intelligent Beauty, a parent company to several health products and cosmetic brands. Goldenberg and Ressler ran this company from 2006 to 2010, and soon they became interested in a new business.

Adam Goldenberg would tell you he knew little about fashion or its terminology, but he believed he could have fun running a fashion retail business, so he and Ressler started up JustFab at http://rgtadvisors.com/bio/adam-goldenberg/. The company became attractive to venture capital companies like Crosscut Ventures, Passport Capital, and most notably Matrix Partners. JustFab raised $85 million in 2014 alone, and soon became valuated at over $1 billion. Joining JustFab to promote the brand were celebrities Kimora Lee Simmons, who brought a lot of Twitter followers, and actress Kate Hudson who soon became the face of Fabletics, the company’s athletic wear division.

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