Month: March 2017

Adam Goldenberg Makes A Name Change To JustFab

Adam Goldenberg is a marketing branding guru who co-founded a trendy fashion retail company along with Don Ressler. That company, originally known as JustFab is changing its name to TechStyle. Goldenberg explained that the name was changing, not only because most of the purchases came from the internet, but because the company was making plans to upgrade its systems to a more data-oriented interface and was looking to merge silicon valley into the world of fashion shopping on The company primarily operates on an e-commerce platform, but they’ve started opening stores in some states, and have plans to open in many more locations in the next year.

Adam Goldenberg has been in the marketing and branding profession really since he was 15 years old. He founded the website Gamer’s Alliance and later sold that to Intermix Media. Intermix Media was a premier digital media company back in the late 1990s and early 2000s, and even became the parent company to MySpace. Goldenberg became that company’s Chief Operating Officer at only age 20, the youngest executive to date to serve on a publicly-traded company on Twitter. He became friends with another executive, Don Ressler who had founded and had become a major marketing strategist.

Read more: Vator Splash Oakland – What’s it like to be a Unicorn? Adam Goldenberg (CEO, JustFab)

Goldenberg and Ressler helped launch an e-commerce subsidiary at Intermix Media, the division that became a biggest source of revenue for the company. But in 2005, News Corp decided to buy out the company and do away with the e-commerce subsidiary. This, along with other changes at the company upset Goldenberg and Ressler, so they decided to leave Intermix Media and start their own e-commerce and branding company. That company became Intelligent Beauty, a parent company to several health products and cosmetic brands. Goldenberg and Ressler ran this company from 2006 to 2010, and soon they became interested in a new business.

Adam Goldenberg would tell you he knew little about fashion or its terminology, but he believed he could have fun running a fashion retail business, so he and Ressler started up JustFab at The company became attractive to venture capital companies like Crosscut Ventures, Passport Capital, and most notably Matrix Partners. JustFab raised $85 million in 2014 alone, and soon became valuated at over $1 billion. Joining JustFab to promote the brand were celebrities Kimora Lee Simmons, who brought a lot of Twitter followers, and actress Kate Hudson who soon became the face of Fabletics, the company’s athletic wear division.

Boraie Updating New Brunswick – Next Atlantic City!

Omar Boraie began to create his vision for New Brunswick, NJ in 1972, at the young age of 29 years old. The dilapidated town was being deserted, but Boraie envisioned a future for this city, and put his heart into rebuilding the community.

The forty-year long project is nearing completion, and the vision Boraie saw four decades ago is becoming a reality and he is no longer being viewed as that “crazy-builder.”, says NJ Biz. Omar Boraie traveled to America from Egypt as a traveling scholar when he discovered a town he fell in love with and that was New Brunswick. View his full bio on crunchbase.

New Brunswick Project Nearing Completion

Boraie’s work began when he started buying the run-down buildings on Albany Street. Today the new structure is known as Albany Street Plaza Tower One. Brilliant dreamers are often told they are crazy, and “crazy” becomes the key word for “success”. The term crazy is like pumping adrenaline into the heart, waking up every nerve ending and injecting the energy needed for success.

Albany Street Plaza Tower One is 25-stories high, with 121 residential units and over 40,000 square feet of office units, plus 10,000 square feet of retail stores. Not to worry about parking as the office space, and residential units provide 400 parking spaces. The homes have amenities offering barbecue areas, pet walking paths.

The decision to move forward with Boraie’s New Brunswick vision is partially due to Johnson & Johnson’s decision not to leave the area, but stay and address the issues the city was facing. Dick Sellers, the president of Johnson & Johnson, deserves so much credit for this transformation of New Brunswick being the town you see today. Others involved in the transformation would be John Heldrich and John Lynch, and Mayor James Cahill. Also receiving accolades is Rutgers University, New Brunswick Development Corporation.

Boraie Development LLC

Boraie Development has developed into the most sort after developers in New Jersey. Their projects attract financial support and long-term commitment to their vision. This development company is making the news on a regular basis with their Urban Development, New Projects Plans, Podcasts, and the Visions for a Rejuvenated Atlantic City.

Property Management

The visionary Omar Boraie is now 73-years of age and still dreaming big, hitting those visionary peaks, and continually planning for improving life for so many people.

Today Atlantic City is facing a financial crisis. The city has proven its vitality before coming back from previous economic difficulties, therefore, it is believed Atlantic City can make another comeback. The city is preparing to reinvent itself once more with plans to expand the Steel Pier. This Steel Pier provides entertainment, rides, food and beverages which bring people and revenue.

The Pier Shops cater to the 25-year-olds and beyond. Relaxed atmosphere and an area inviting for the “shirtless” sunbathing visitors.

Tropicana Casino has always brought people and revenues, entertainment and diversification in visitors.

Boraie Development will create the city’s Tourism Invitation. Boraie plans to build and improve the housing and retail development in Atlantic City.

These plans will undoubtedly launch huge interest in this dream coming to fruition.

Read More:

Fabletics Can Keep The Difficult Pace With Such Heavy Hitters As Amazon.

It has been acknowledged for a many years as being reasonable, from the consumer’s opinion, that if the cost for a product is viewed as being high-priced, that this in one way or another must correlate to the product being produced with unrivaled quality. In the better part of those comparisons, the consumer will discover, on the contrary, that this is not an intellectual mind-set for economically feasible purchases. A descending movement in the economy has directed patrons to seek alternative approaches in their pursuit of quality merchandise. Consumers will now seek out merchandise that has lists of ratings or comments associated with it, rich and distinctive designer patterns, and to attempt to procure from outlets that will inquire if the shopper has had a pleasant experience with their purchase, even if that purchase was made at a lesser cost.


The up and coming fashion enterprise known as Fabletics is a high variety, fashionable approach to clothing that numerous patrons use with high confidence for their trendy workout clothes, and they’re very much loved by their shoppers. The fashion enterprise Fabletics was brought into the spotlight by the distinguished actress and creator of the company, Kate Hudson, in 2013, with supplementary aid given by Mr. Don Ressler and Mr. Adam Goldenberg. Fabletics is all the rage with their patrons as a merchandise outlet that is vastly trendy with today’s fashion guidelines. It is this remarkably trendy facet of the merchandise that is the underlying principle behind Fabletics’ steady hold on the clothing category called “activewear.” The trendy outlet known globally as Amazon, provides a multiplicity of merchandise, including clothing, and it has grabbed onto 20% of the clothing category online. Fabletics also has flourished to grow to a $250 million trend setting enterprise within a period of less than five years.


Fabletics has a purchase plan that maintains an eye on what shoppers are looking for, by documenting their online outlet’s browsing behavior, at each of their many Fabletics outlet locations. This important data is noteworthy because it gives Fabletics truly invaluable information about the variety of wares that visitors are interested in. If a member of the policy looks at any of the merchandise at a Fabletics online outlet location, that browsing history is sent instantly to the physical Fabletics vendors. This is how Fabletics can feasibly maintain their hold on fashion by stocking the identical wares that the browsing history has established that visitors are interested in. This permits for the physical outlets to employ this data to swap out units to on the display to keep up with the changing trends.


Other outlet’s physical stores have been shutting down and displaying their wares online. This switch is because visitors browsing at the physical outlets, head online to buy from another business.

Weekend #workout plan inspired by @gingerressler’s high-power moves ????

A video posted by @fabletics on